Blog

Ms. Saba Jamal

Branding is a critical aspect of every business in modern scenario and it is one of the most difficult things to handle. According to the U.S. Bureau of Labor Statistics, half of businesses close their doors within five years of launching. And that might be due to perception that branding is too “difficult” for founders to brain power and dedicate time. Why is branding so important? The answer is that it represents who you are and what you are for? It represents your core values, principles and future prospective. The principles set for your brand should be your guide, and compromising those means you don’t trust your own brand. If someone doesn’t trust his own brand, how the customers are supposed to trust them? Business owner must prepare to live their brand promise in good times and in bad times.”
Change is inevitable in business and someone can try to rival the services a business provide; others may try to copy (or steal) their concept, logo and assets. But the thing which no one can copy is ones brand.

A brand is nothing but a promise delivered to customers. Brand’s purpose is to find out the answer “why”. Why do you matter and why you exist? Why did you start your business? Giving a brand characteristics normally associated with human beings is the way to ensure that people identify with it and that all the employees can communicate it with ease. Conciseness and to the point is important: If customers feel and understand organization passion, they’ll understand what the brand is trying to convey. It’s tempting to think of the multiple things that make your brand great. Therefore, it can be overwhelming to try to simplify what to convey to the people or target audience. The organization may have changed colors and style, but the customer should be familiar with it. Keeping things simple increases emotional connection, turning customers into brand loyalists and brand recognition. Evangelizing the brand is also an important aspect. It’s the job to tell the customers why they should buy from and you why you’re great. When customers understand the brand, what is the reason behind the brand stand for, what you deliver for them and everything your brand conveys, they take on the role of “brand ambassadors” willingly. Make Brand Identity More Consistent; every campaign should be personally authorized by the one who truly understands the brand before anything is revealed to the audience. Never leave branding to chance, because even minor mistakes can have a big impact on your brand. Creating the right message Story matters, so to be successful in motivating consumers, an organization need to create the kind of message that evokes emotion and action. Why do we do this? Because a well-told story is unforgettable, and it translates to people caring about your brand, which inspires loyalty and helps in recall brand. These are some little things no amount of tech or media can or will ever do.